
hi, i'm rafa!
Growing up, my curiosity always drove me. I constantly asked "why?" and imagined creative solutions to problems. Whether starting a Barbie make-over "business" to fundraise supplies for underserved areas in Brazil or challenging everyday norms, I questioned why experiences couldn't be easier, more fun, and more inclusive. This drive to bring ambition into action has shaped my career.

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As an Experience Strategist, my vision is 360°. I integrate strategy & UX, creativity, data, innovation, and media to design impactful customer experiences. I question "why?",
and then ask "how?" How can we solve every moment in the customers' journey?
But I don't problem-solve; I prefer "fun-solving" because the best ideas come when
we bring positivity and joy into the process.
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Above all, I find fulfillment in helping others discover their “why” and pursue their passions. Through Leadership Talks and Coaching, I help rising talent develop their brand
so they can lead authentically, from the inside out.
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LET'S UNLEASH EMPOWERING EXPERIENCES!






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recent blog posts
some of the brands i've worked with













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